TourTV is a concert television series that uses musical performances as the backbone to promote music education programs and humanitarian efforts on a global level.
The concept began with a live webcast of Paul Rodgers on New Year’s Eve to promote the Ahmet Ertegun education fund through eq.tv, a sustainability website. With over 100,000 unique views of this webcast, it was decided to begin looking at how we could create a concert tour program similar to our series in the 1990’s. It is our goal to use this new series as a vehicle to attract viewers and work into our episodes stories on music education and humanitarian programs, using music as the hub to attract viewers and promote music education and humanitarian efforts worldwide.
Due to the limitations on television networks and their lack of interest on an overall level to support or promote these types of programs, and due in part to the successful webcast on New Year’s Eve, it was decided to build an online network where we could broadcast our episodes within our own framework. We will use television and radio outlets as well as print advertising in periodicals to promote and drive traffic to our website where we will exclusively broadcast our series. By running these programs within our own web network, it gives us the ability to broadcast on an ongoing basis without restrictions on program times or availability, thus allowing us to run episodes as long as we wish. It also gives our viewers the opportunity to come back as many times as they want to review these programs at any given time 24 hours a day.
With the availability and popularity of sites such as YouTube, we feel that this is the direction which broadcasting is headed on a global level and it is our goal to be at the cutting edge of this trend.
TourTV, where the music lives and the tour never ends.
www.tourtvonline.com
Tags: concert, eq.tv, humanitarian, paul rodgers, Tour TV, tour tv online, TOURtv, tourtv online, Tourtvonline
